What You Do as an Advertising Manager:
Execute specific retail marketing initiatives in the name of enhancing customer
experiences and increasing brand exposure and sales.
Maintain up-to-date visibility into these marketing initiatives for team leadership,
senior management, and other departments by attending in-store campaigns daily
and marketing client’s products.
Contribute to development of sales pipeline and client base by proactively
engaging customers in-store, providing product information, and closing sales.
Act as front-line support for clients in need, both externally and internally.
Collaborate with Sales, Services and Success leads in region execute winning
marketing solutions to increase client subscriptions.
Maintain working knowledge of all products and client solutions, both existing
and forthcoming.
Maintain thorough understanding of products and differentiators to develop and
present unique programs that surprise and delight.
Engage with clients, gather first-hand feedback on client products, along with
sharing updates on Product developments / updates, active initiatives, and/or other
relevant items.
Meet day-to-day with prospective clients and gather intel on real product needs,
project priorities, success definition, etc.
Qualifications
Educated to degree level
Essential Skills
CLIENT:
Excellent relationship skills, build rapport and develop ongoing relationships
Strong client-facing skills, personable, credible, establish trust
THINKING:
Natural strategic thinker
Analytical, able to interpret data and develop strong & relevant assumptions
Creative-savvy, innovative, ideas-orientated
Able to identify improvements and new initiatives
COMMERCIAL:
Commercially astute and switched on
Business development & sales capabilities
COMMUNICATION:
Confident presentation skills. Demonstrates a clear, engaging style
Articulates ideas simply and clearly in an international setting
PEOPLE:
Good people management, manages expectations
Articulates ideas simply and clearly in an international setting
Motivates others
Collaborative
Intuitive
Good interaction with Creative people
ORGANISATION:
Excellent project management skills and organisation
Regular team status reports and update
Employment Experience
Over 5 years experience gained from working in the marketing department for a large
retailer.